British American Tobacco aimed to upgrade their meeting spaces while retaining their Microsoft Teams Room systems. They envisioned a solution that was user-friendly, adaptable, and seamlessly integrated with their MS Teams interface specifications. Enter Urben… As part of the initial project scope, the team at Urben wanted to make the room multi-functional yet incredibly efficient, understanding the complex challenge of implementing technology that could work independently when the space needed to be divided and integrated seamlessly when the meeting spaces needed to be turned into a larger conference room.

Two Urben Frames housing Samsung 86” displays were installed into the two sub-areas of the meeting room, creating two identical collaboration environments. Video conferencing was enabled with Logitech Rally Bar solutions, while Lenovo MTR PCs ensured users could take control of the meeting from the tabletop console. For crystal-clear audio quality, two Sennheiser ceiling microphones were deployed, controlled by a BiAmp DSP module to control the audio in either of the two divided spaces and operational as one large conferencing space. Mersive Solstice allowed for a fully integrated way to manage hospitality signage centrally and room user guides on the Urben displays without overly complicating the room experience. Lastly, companion boards were installed to enable users to bring applications directly into collaborative solutions and work in real-time on documents and whiteboards across the digital/analog divide.